DSPT Special · June 17, 2026

AI meets AdTech.

A roundtable with AdsMovil, Publicis, and TensorOps. Not a sales pitch. A conversation about where the Portuguese adtech ecosystem is heading — and how AI is reshaping every part of it.

Register for the event

Can't join us in Alcântara? Register and get access to the livestream!

  • Cloudflare Alcântara, Lisbon
  • 17:30 · Doors open
  • 100 seats · Free
01 — What this is

The Portuguese adtech ecosystem, in one room. For the first time.

The Portuguese adtech ecosystem is small. Everyone knows everyone — but nobody gets the whole ecosystem in one room. Most events are corporate, pitch-heavy, and organized by the same players. We're doing something different.

On June 17, TensorOps and DSPT are bringing together a publisher, a DSP, an agency, and an AI team — the full value chain of programmatic advertising — for a 40-minute roundtable. No slides. No sales decks. Just a conversation moderated by someone who knows the whole ecosystem.

A packed room at a previous TensorOps community talk
02 — Agenda

Wednesday, June 17

  1. 17:30
    Doors open
    Doors, light bites, coffee.
  2. 18:00
    Welcome
    Cláudio Lemos — DSPT & TensorOps. Sets the tone: knowledge sharing, not sales.
  3. 18:05
    Technical opening — Gad (TensorOps)
    A 20-minute technical deep-dive on how AI is actually deployed inside adtech systems.
    Gad Benram
  4. 18:25
    Roundtable — 40 min, 4 perspectivesThe star of the show
    Publisher, DSP, agency, AI team. Moderated.
    Gad Benram
    Pedro Sousa
    Sérgio Oliveira
  5. 19:05
    Audience Q&A
    20 minutes. Questions from the room plus curated ones from the livestream chat.
  6. 19:25
    Networking — Cloudflare office
    Time to meet the speakers and the room. Optional Cloudflare office tour.
03 — Speakers

Meet the speakers.

Four perspectives across the value chain — plus a moderator who knows every player in the Portuguese adtech ecosystem.

Gad Benram
AI & Tech

Gad Benram

AI Engineer · TensorOps

Opens the evening with a 20-minute technical deep-dive on how AI is actually deployed inside adtech systems.

Builds production AI for ad systems where every millisecond and every cent matter.

Pedro Sousa
DSP · Demand

Pedro Sousa

Country Manager PT · AdsMovil

Demand-side perspective — how DSPs think about AI-driven optimization, bidding, and performance.

Has run the Portuguese programmatic market from the demand side for years.

Sérgio Oliveira
Agency · Standards

Sérgio Oliveira

Head of Business Transformation · Publicis · Board Member · IAB Portugal

Agency and industry-standards perspective — where programmatic is going and how AI changes the agency's role.

Sits at the intersection of agency strategy and the IAB standards Portugal ships against.

The format

Why a roundtable?

We killed the second speaker slot to give the roundtable 40 minutes instead. That's where the real conversation happens.

04 — Venue

Cloudflare Office
Alcântara, Lisbon

Same building as the Galp towers. Cloudflare is hosting the venue — opening their Alcântara space for the event, and running an optional office tour during networking for anyone curious about how they run their infrastructure.

Get directionsRSVP here
The Cloudflare office in Alcântara
Alcântara
15 min from central Lisbon Closest station: Alcântara-Mar
05 — FAQ

The practical stuff.

Who should attend?
Anyone working in or adjacent to Portuguese adtech, plus the broader DSPT community.
Is it free?
Yes. Event and livestream are both free.
Is the event in English or Portuguese?
English. Speakers are a mix of Portuguese and international, and we want the content accessible to everyone in the room, including the international tech crowd in Lisbon.
Will there be a recording?
Yes. The full session — opening talk, roundtable, and Q&A — will be available on YouTube after the event. Everyone who registers receives the link.
What should I wear?
Smart casual. This is an industry event, not a gala. Wear whatever you’d wear to a normal workday in adtech.
How do I get to Alcântara?
Cloudflare’s office is in Alcântara, next to the Galp towers. Closest train station: Alcântara-Mar. Rideshare recommended.
What’s the difference between in-person and livestream?
Livestream gets you the opening talk, full roundtable, and Q&A — same content as in-person. What livestream doesn’t get you is the networking and the Cloudflare office tour.
06 — About the hosts

Brought to you by.

A craft beer raised next to a DSPT t-shirt at a community gathering
TensorOps

An AI engineering and consulting team based in Lisbon. We help companies take AI from proof-of-concept to production — 25+ AI applications shipped.

tensorops.ai →
DSPT

Portugal’s largest data science community, 3,500+ members. This is a DSPT Special, applied to adtech.

dspt.pt →
Cloudflare
Venue host

Hosting the event at their Alcântara office. Core infrastructure player in the modern web — increasingly, in the modern advertising stack.

cloudflare.com →

See you in Alcântara.

Wednesday, June 17, 2026 · 17:30 · Cloudflare Office

Register for the event

Can't join us in Alcântara? Register and get access to the livestream!