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from AdTech Lab

Original research on the science of programmatic advertising.

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Agentic AI in Advertising — the perceive-reason-act loop, with the human gate intercepting consequential moves.
May 21, 2026

Agentic AI in Advertising: A 2026 Field Guide to Autonomous Media Buying and AdOps

Supply Side
Diagram: GTM tag for OpenAI Ads — browser pixel + Conversions API deduped on event_id
May 10, 2026

Introducing the GTM Tag for OpenAI Ads: An Open-Source Pixel Template for ChatGPT Campaign Measurement

Demand Side
FPO in AdTech
April 26, 2026

Recapturing the English Auction: Sequential Floor Optimization Within User Sessions in Programmatic Advertising

Supply Side
click_to_conversations
April 24, 2026

From Clicks to Conversations: Why AI Chat Is Advertising's Real Frontier

DSP_SSP_Battle
April 21, 2026

Toward Information Symmetry: A Bilateral Disclosure Framework for First-Price Ad Auctions