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from AdTech Lab

Original research on the science of programmatic advertising.

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FPO in AdTech
April 26, 2026

Recapturing the English Auction: Sequential Floor Optimization Within User Sessions in Programmatic Advertising

Supply Side
click_to_conversations
April 24, 2026

From Clicks to Conversations: Why AI Chat Is Advertising's Real Frontier

DSP_SSP_Battle
April 21, 2026

Toward Information Symmetry: A Bilateral Disclosure Framework for First-Price Ad Auctions